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Are you looking
for a way to grow your training business? Do you want to get
more clients and improve your referral rate? Are you ready to
position yourself as a top fitness expert? If you answer yes to
any of these, then you absolutely should be sending out a
regular newsletter.
As part of your
membership in the OPTA, you get access to our complete online
newsletter system which allows you to send a monthly
customizable newsletter to your clients and prospects:
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We provide the
rich content
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You add your
personal touch through your own content and graphic
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You simply add
the e-mail addresses
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We manage the
WHOLE mailing, including delivery and unsubscribes
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Get access to
complete reporting on number of newsletters you send, how many
get opened, who opens them, clicks made, etc.
A content rich
newsletter is beneficial in so many ways. Sending it to
prospects (those people that have shown an interest in your
services but not yet taken action) is a great way to turn them
into paying clients. How? The most valuable component is that it
allows you to stay in touch with your prospects without coming
across as intrusive or pushy. You'll keep your name in front of
these potential clients, so when they are ready to make the
fitness commitment then you'll be the one they call.
Your clients
will also appreciate receiving a newsletter from their trainer
on a regular basis. It will be seen as additional value-add for
the dollars they spend with you. And, while you inevitably share
a lot of important teachings with clients during your trainings
sessions, rich newsletter content offers you another medium for
providing lessons.
A newsletter
also further establishes you as the fitness expert for your area
or your niche. This is valuable for clients as well as
prospects.
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